想快速拿到外贸询盘?谷歌广告是条路,但你不能直接把人丢到你的网站首页,那就像把客户扔进百货大楼让他们自己找想买的东西。我们需要的是“精准制导武器”——着陆页 。
着陆页不是普通网页,它是专门为广告流量设计的,目标就是高转化,路径单一,目的是快速验证市场需求 。
直接用网站首页承接广告流量,信息太多太杂,用户容易迷失。着陆页就是要根据用户搜索的特定关键词,提供一个高度相关的单一页面来满足他们的需求 。
为什么说“刻意约束”是着陆页的核心设计原则?
做着陆页,最关键的就是“刻意约束”。这不是让你偷懒少做点东西,而是让你只保留最重要、最能促成转化的部分,把所有干扰项都砍掉。就像造一把手术刀,锋利且目的明确。
刻意约束意味着你的着陆页只聚焦一个转化目标,比如询盘。你要为特定的关键词或用户需求定制页面,移除所有导航菜单和无关链接,只留下一个明确的转化按钮 。
这种约束体现在几个维度上:目标约束、来源约束、行为约束和认知约束。
目标约束是指整个页面只为了一个目的服务,比如获取询盘,其他任何可能分散用户注意力的内容都要去掉。
来源约束是说你的页面是为特定关键词或流量来源定制的,比如用户搜的是“industrial CNC machine manufacturer”,你的着陆页就得紧紧围绕这个主题。
行为约束就是砍掉导航栏、侧边栏、推荐文章这些东西,不让用户乱跑,只引导他们做一件事:转化。
认知约束则是利用AIDA模型(注意→兴趣→欲望→行动)来组织页面内容,一步步引导用户,让他们看完页面的内容后,产生信任并渴望立即采取行动,比如给你发询盘。
着陆页 真的能帮你快速验证市场需求吗?
是的,AI 可以极大地加速市场验证的过程 。通过 AI 生成内容和快速搭建着陆页,你可以更快地进行谷歌广告投放。
利用 AI 快速搭建着陆页并投放谷歌广告,可以在短时间内(比如1-2天)获得首批询盘,从而低成本地验证你的产品或服务在海外是否有市场需求 。
传统的市场验证可能需要搭建一个完整的独立站,这费时费力。而着陆页+谷歌广告的组合,就像一个小型的MVP(最小可行产品),能让你快速拿到真实的市场反馈数据 。
这些数据非常宝贵,可以指导你后续的推广策略,比如哪些关键词转化率高,哪些卖点更能打动客户。通过测试不同版本的着陆页(A/B测试),你可以不断优化页面内容和设计,提高转化率。
而且,投放广告后拿到的询盘数据也可以告诉你客户的需求点,帮助你更好地打磨产品和文案。这种方式不仅能快速拿询盘,还能为你后续做更全面的SEO和独立站建设提供精准的方向。所以,别再犹豫了,动手试试看,用AI武装你的着陆页吧。
如何用 AI 结合 WordPress 快速建着陆页?
AI 和 WordPress 页面构建器,比如livecanvas,是快速搭建着陆页的利器 。你可以利用 AI 的能力来辅助内容的生成和结构的构思。
结合 AI 和 WordPress 的页面构建器,即使是新手,也能在短时间内从零开始搭建一个完整的着陆页 。通过使用合适的插件和 AI 辅助,可以大大加快页面设计和内容填充的速度。
具体怎么操作呢?你可以先用 AI 来构思整个着陆页的结构和主要内容,比如根据目标关键词,让 AI 帮你生成符合AIDA模型的内容框架和卖点文案。接着,利用像 livecanvas 这样的页面构建器 ,你可以快速地将 AI 生成的内容填充到预设的页面模块中。
我构建了两个着陆页——一个主要使用提示词,另一个使用“截图转代码”功能。
网站背景(模板参考)
Welcome to GreenScape Creations - your go-to experts for custom foral and plant installations for both gardens and events!
Whether you're dreaming of a stunning outdoor space or looking to elevate an event with fresh, vibrant greenery, we've got you covered.
About Us
At GreenScape Creations, we specaize in designing and instaling breathtaking plant setups for private gardens,weddings,corporate events,and more. ur skiled team combines years transformations to large-scale event decor, no project is too big or too small.
Services We Offer:
- Custom Garden installations: Design and installation of plants and flowers for residential or commercial outdoor spaces
- Event Floral Design: Full-service plant and flower installations for weddings, corporate events, and private parties.
- Seasonal & Themed Displays: Specialized setups for holidays or themed events, including eco-friendly plant decor.
- Maintenance Packages: Ongoing plant care and maintenance to keep your space looking fresh and vibrant all year round.
Statistic of GreenScape:
- Over 500 projects completed, ranging from small garden makeovers to grand event setups
- More than 10,000 plants and flowers installed, creating vibrant, transformative spaces.
- Rated 4.9 out of 5 stars by hundreds of satisfied clients.
- Over 15 years of experience in designing and maintaining stunning green environments.
- 85% of materials used in our displays are eco-friendly and biodegradable, supporting a greener planet.
Business Hours:
- Monday to Friday: 9 AM -6 PM
- Saturday: 10 AM - 4 PM
- Sunday: Closed
用8个提示词构建一个登陆页面,每个提示词逐个添加section。
DEMO - PROMPTING
1. Full-Width Hero Section with Call to Action
Create a full-width hero section using Bootstrap 5. It should feature a bold headline, a short description, and two call-to-action buttons (primaryand secondary).The background should be a high-quality image with a dark overlay. Make it fully responsive and ensure proper spacing and alignment.
2. Bootstrap 5 Carousel with Image Thumbnails
Design a Bootstrap 5 carousel with five slides, each containing a high-resolution image and a caption. Below the main carousel, add small clickable thumbnails to navigate between slides. Make sure it's fully responsive and supports touch gestures on mobile devices.
Please fix all of the images. Make it ensure proper spacing and alignment.
3. Modern Pricing Table with Hover Effects
Build a pricing table using Bootstrap 5. Include three pricing tiers with different price points, a list offeatures, and a prominent 'Get Started' button. Use hover effects to highlight the selected plan. The layout should be fully responsive and visually appealing.
4. Testimonial Slider with Cards
Create a testimonials slider using Bootstrap 5. Each slide should display a card with a customer's photo, name, role,and a short testimonial. Ensure it looks great on all screen sizes. Make it ensure proper spacing and alignment. please place the image of the testimonial person on the left, in a small circle
5. Sticky Navbar with Scroll Effects
Design a feature section using Bootstrap 5 grid. Display three key features, each represented by an icon, a title, and ashort description. Use a clean and modern layout with equal spacing and proper alignment for a professional look.
please add svg icons above the title of each fefture - use arrows as placeholders
6. Create a blog section
Create a blog section using Bootstrap 5. Display four blog post previews as cards in a responsive grid. Each card should contain a featured image,title, short excerpt, and a 'Read More' button. Add a hover effect that subtly enlarges the card when hovered over.
7. Build a stylish contact form
Build a stylish contact form using Bootstrap 5. Include floating labels for a modern Ux experionce. The form should contain fields for name, email, subject, and message, along with a submit button. Add form validation and ensure it's fully responsive.
8. Design an FAQ section
Design an FAQ section using the Bootstrap 5 accordion component . Include five expandable questions ,each revealing an answer when clicked. Ensure the accordion has smooth transitions and adapts well to mobile screens.
提示词着陆页的结果
livecanvas 非常灵活强大,可以实现更丰富的展示效果 。如果你觉得写提示词麻烦,现在还有“截图转代码”这样的功能,直接把你想要的页面样式变成代码或可编辑的模块。
使用截图开始制作着陆页
截图着陆页的结果
建好的着陆页不是一劳永逸的,你需要时刻关注数据,及时进行A/B测试和调整。
通过结合 AI 和 WordPress 页面构建器,你可以快速、低成本地搭建高转化的谷歌广告着陆页,从而快速验证市场需求并获取精准询盘。